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How to Architect Your Content Strategy

Learn why you should architect your content strategy and how one company created a practical way to do it – Content Marketing Institute

Google Expanded From Sources Across The Web Feature

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

15 Of The Worst QR Code Fails Of All Time

Gillette
While is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There's even a Tumblr titled "Pictures of People Scanning QR-codes" that boasts zero images
Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce .com, respectively, started a blog called "WTF QR Codes" that is entirely dedicated to the worst of the…

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

A call to action is essential in digital signage

Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

Check When Should You Hire A Real Estate Advertising Agency?

Attention home builders, you might be wondering, when is the right time to hire a real estate advertising agency?

Are Traditional Advertising Agencies Going Extinct?

As long as there is traditional advertising in print and broadcast media, there will be agencies dedicated to creating it. However, to eschew new media is to dabble ones toes perilously deep in the…

Which Advertising Agency Compensation Structure Is Better For Me? Part 1 of 3

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of…

What is the Future for Traditional Advertising Agencies?

The future for traditional advertising is where AI, machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place.

15 Philadelphia Advertising Agencies to Know

No industry has been viewed with the same mixture of essentialism and disbelief quite like advertising. While some fail to see the value advertising agencies can provide, others view the craft as a necessary step to gaining more customers and building better connections between consumers and brands.

Creativity & Tips for Print, Marketing & Design

The Advertising Agency Networks and Associations You Need to Know

Agency owners need help, too — advice, consulting, access to information, and training. And reading another blog post or book on running a successful business doesn’t always provide the answer.

Things that Every Creative Advertising Agency Needs To Know

Find out what every creative advertising agency needs to know in order to endure and make the most out of the digital transformation today.

7 Tools to Help You in Marketing Design

Marketing School - 7 Tools to Help You in Marketing Design - Easy-to-use and affordable online tools. (Design Tools and Marketing) Discover 5 alternatives like Marketing School - Our Biggest Marketing Wins and Marketing School - Our Favourite Marketing Tools

Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them

While automation can sometimes bring great efficiency and better results, it could also bring an end to ad agencies as we know them.

Benefits of College Advertising Agency

College advertising agency are beneficial to your business as they save time, provide expertise, have access to more resources and provide new perspectives.

38 Signs You've Been in Advertising Agencies Too Long

If you think impactful is a word, own multiple Dyson products and have at least 15 "hate follows" on Twitter, you might want to reconsider your career.

Who provides the Internet service to Internet Service Providers (ISPs)?

I've been wondering recently about how the infrastructure of the Internet really works.
I know that I have an Internet Service Provider (ISP) that supplies my connection to the Internet.
But w...